Senior Director, Marketing
Job Title: Senior Director, Marketing
Location: Raleigh, NC
Reports To: Senior Vice President, Sales & Marketing
Education: MBA preferred; Sales representative experience preferred
At least 7 years of relevant pharmaceutical marketing experience. Recent experience and knowledge of the pain management and/or addiction medicine or other related areas. Proven track record of success in leading brands. Highly self-motivated; problem solver. Working knowledge of all aspects of commercialization of a pharmaceutical product. Ability to develop strategic plans, as well as follow through on tactical execution.
Summary Play a key role in the development and execution of marketing strategies to support our Company’s products and product candidates. Work closely with the commercial team, internal stakeholders, vendors and agencies to provide strong marketing leadership and support. Identify appropriate marketing strategies and tactics to meet business objectives and subsequently develop and execute relevant marketing programs. Involved in marketing research and competitive intelligence activities, and other related activities as they arise.
Develop annual brand plan, including key initiatives, needed research projects, and corresponding budget and resourcing needs. Must be able to anticipate problems and provide solutions and work-arounds.
Provide clear direction and oversight to agencies. Must be willing to ‘roll up sleeves’ and fully engage in tactical execution of a variety of projects. Responsible for ensuring timeliness and quality of all projects and initiatives.
Must establish clear goals at the onset of an initiative, provide clear metrics to track progress, and deliver thoughtful analysis, along with recommendations to management.
Must deliver timely reporting to management which aids in proper decision-making.
Must be able to anticipate communication needs across the organization, and assure that clear understanding of issues, actions, input and feedback is received by all parties.
Duties as may be assigned